Starbucks introduces ‘silent cafe’ in China with hearing-impaired staff.
World Coffee Giant and Leading American Coffee Chain Starbucks has recently made an announcement that they had launched a ‘silent cafe’ in the southern Chinese city of Guangzhou, where about nearly about 50 percent of the staff are hearing-impaired as a component of an social activity to help the work for individuals with handicaps.
As of now, Seattle-based Starbucks, commands China’s espresso scene and has more than 3,800 stores in the nation.
“This might be the quietest Starbucks of over 3,800 shops on the Chinese mainland,” said Leo Tsoi, chief operating officer of Starbucks China, was quoted as saying by the state-run Xinhua news agency.
Fourteen of the 30 staff at the shop, situated in Yuexiu area and authoritatively opened throughout the end of the week, are hearing impaired. The shop has an exceptionally planned and specially designed system that enables individuals to put orders without saying a word.
For example, all the drinks and food are numbered to facilitate the ordering, and customers can also choose to write down their specific needs.
“We cannot hear you but would like to share a tasty coffee with you,” said Chen Siting, who works at the store.
“I believe more people like me could find a career they are passionate about in the future.”
Zhu Jieying, Starbucks’ first espresso ace with hearing loss in China, is among three of the consultation debilitated administrators at the store. Having worked for Starbucks for a long time, Zhu trusts the store could be a stage for individuals with handicaps to show themselves and investigate more conceivable outcomes throughout their life.
“We hope this could be an opportunity to promote employment equality,” said Fan Yitao, vice chairman of the China Association of the Deaf and Hard of Hearing.
Starbucks is the single biggest espresso chain in China.
Be that as it may, Chinese espresso brand Luckin Coffee, built up in 2017, has rapidly turned into the second biggest espresso chain in China after Starbucks.
This eager brand intends to have 4,500 stores all through the nation before the current year’s over, outperforming Starbucks, which has more than 3800 branches in the city of 150 Chinese urban communities two decades after it arrived in China.