The AMD World Championship concept was developed from a custom bike show staged at the Custom Chrome Europe dealer show at Mainz, Germany, in 2002.
AMD (American Motorcycle Dealer) Magazine is a monthly ‘trade’ journal that was launched in 1993 and is read worldwide in authorised Harley-Davidson dealerships and independent custom bike shops, custom bike building businesses and the parts and accessory manufacturers and distribution specialists that they buy from.
Being based at a v-twin industry distributor show, the name ‘AMD Pro Show’ was used for three years until the idea to create a European Championship (staged in Germany) and a World Championship (initially staged in California) was developed in 2004.
The AMD European Championship of Custom Bike Building continued to be staged at the Custom Chrome Europe dealer show until March 2009, and after one year in Las Vegas (2005), the AMD World Championship moved to the Sturgis Motorcycle Rally and Races in South Dakota every August in order to allow the widest possible public audience to see the stunning design and engineering that so far had been restricted to a largely v-twin ‘industry insider’ audience.
Big Bike Europe has been created in order to guarantee the long-term future and finances of the AMD World Championship, so future generations of custom enthusiasts can enjoy the finest examples of custom motorcycle craftsmanship and innovation for years to come.
By creating an environment in which the finest custom bikes can be seen alongside the best custom motorcycle parts, accessories and performance products, Big Bike Europe represents a coming together of the styling and customisation options that are available to all stock motorcycle riders who seek to embrace personalisation of their motorcycle.
With its independence and full control of all operational and staging considerations guaranteed, the AMD World Championship is set to build on the enviable reputation it has already garnered as the leading showcase of custom motorcycle design and engineering best (and wildest!) practice for years to come.
Here on the official AMD World Championship website you will find photographs of all the bikes that have competed at AMD’s European and World Championships to date – an archive that has already built into an invaluable record of custom motorcycle styling and evolution.
We at AMD Magazine operate the World Championship in close consultation with the international custom motorcycle builder community – we regard ourselves simply as the facilitators of a showcase that allows the creativity of the v-twin industry to be recognised and recorded for posterity.
We hope you enjoy the bikes you find here on the site, and if you ever come to visit the World Championship, be sure to say hi to the team!