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Chevrolet enter into US market with new compact car TRAX


General Motors introduced the Chevrolet Trax here tonight, a small crossover that will compete with the Jeep Renegade that makes its own U.S. debut Wednesday morning at the New York auto show.

“Trax offers customers another option in the Chevrolet family and will be a strong competitor in the emerging small-SUV market, which is expected to grow more than 80% by 2016,” said Alan Batey, Chevrolet senior vice president.

GM already sells the Trax in more than 60 countries, with more than 90,000 sold so far since it was introduced in late 2012 in Mexico and Canada. It goes on sale here early next year.

Compact cars aren’t just gaining popularity in the Indian market. There’s a number of regions around the world where compacts and crossovers in specific are finding a large number of takers. The USA is one of those places and Chevrolet has a product that will look to tap into the demand for compact crossovers- the Chevrolet Trax. The Trax has been selling up north in Canada since 2012 and a number of other markets but there were no plans for a USA launch until recently. Chevrolet will debut the car in the country some time in 2015, and will compete with the Jeep Renegade.



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